In the beginning of the project according to this article Design Sprint Facilitator — Design Thinking Consulting Workshops it was good because the design was clear to all. However, the new design was changed twice which confuses the design team and made them weary of continuing the project. The marketing team pre-printed some brochures though they are worried of the outcome. The sales team found out that they lost commissions, they passed the blame to the design team. When the people in management knew this they gnashed their teeth and in anger rained down memorandums in the company for the reason that their budget is running over.
Sounds familiar right? You might think that functionality is the main purpose of a product but the design of the product also plays a vital role. Although the process in design does not always run well and there are major things that needs to be fixed. The things below are the Deadly Sins of Product Design which you must avoid in order to keep your design beautiful and in line with its purpose:
Tunnel-Vision: Keeping up with a need while creating another one
A good concept in design certainly solves a problem and meets a need. It seems so easy to make a design but the important thing is you have to make one which will not create another problem. An example could be a pair of hedge clippers. Putting a safety lock into the cutters will solve any potential problem. However the user of the scissors should avoid the lock to slip into its original position which locks the scissors so he needs to hold it in a certain way which might not be too comfortable for the user. Be watchful on the design since it greatly affects the purpose of the product.
Glitter: Nice design but costly and impossible to make
Any person that loves designing products wants to have that brainstorming environment where spontaneity and art abound. Making new concepts of design is fun and not a boring one. You can have fun in design making but you need to stick with your goal and that is to make a good design. Generally, product companies go to design firms for the design of their products, however these design firms do not have technical expertise. In the end of it you will find that the beautiful designs that you have made are impossible to produce or they are very costly to make. Thus, it is important to know your budget and resources and use them wisely.
Imperceptiveness: The failure to produce a design that meets the user need.
The user should be comfortable of the design of the product. See ergonomics as well as human factors and study on how your product will be used by the users. Learn to know the requirements of the user. Ask the users to know what are their thoughts of the product. You need to study how will the user go with the product and note the efficiency of the product with each use. The method is good specially when you are planning to redesign a product or make a competitive product in the market. Good designs are those that have good aesthetics which users admire but actually they do not know about its efficiency. If the product will be more on design then it will result in the frustration of the user and the product will be short lived. Make your designs simple so that you can make the functionality of your product at its fullest.
Safety: A mixture of ideas for users safety
You will find many kinds of great ideas on the market but if you want to outshine those ideas you have to be unique. Stun the consumers with your great stuff that you made for them. Prior to making a new design for your product, analyze first the competition in the market. Make your research and know the likes and dislikes of the users who use that particular product and find ways on how you can make the product better. Add some features from other industries and create some ideas to make your product more appealing. See what are the trends in the industry right now and know how you can incorporate your ideas to come up with the next-big-thing. Show the consumers on how well your product is over the competition in the market.
Transience: Designing for today and for the future
If you get the current condition then its fine to make a design for the present. But come to think of the products that changed the world since they were not only made for the present but also for the future such as cell phones, coffee makers, computers, etc. If you want to make a good design then you need have to see the future. Do not be contented with your present good, look for ways on how you can improve your user-product interaction. Think 5 years from now and figure out what would it be. What could be the changes in the user requirements during that time? Where else can be your product be used? Can your product be used for a new purpose? Is there new technology available for your new design?
Egomania: Designing only for the sake of the design
The problem with search for ways to make our design good is that we want to make it look cool and fix those points but really not solving the problem. You need to meet the need first before going to the design. You will have the design as you continue to develop your product. You might find great designs as the one that equates to the success of the product but true success of the product means the product meets or exceeds the user requirements.
Distraction: Fixing the wrong problem
Designing a material needs time to come up with a unique art. However, you need to have control from your fluidity. Usually as the design of the product evolves, there are things that are discovered and things are fixed. This is the most useful part in the process of creation-but you have to use this well. You need to focus your attention always to the original design scope. Do not let your design affect the functionality of your product else you will not end with your product. Return to roots of it and ask yourself why the design is needed for the product. Let’s take for example the new air actuated corkscrew. What the designers have discovered was the problem is not the design of the corkscrew but how to get the cork from the bottle. Rather than making a new cork screw the designers just made the air pump corkscrew to solve the issue. By that example, we can learn that the wise thing to do is to be simple in our designs.